About

Choose Money Lifestyle

Choose Money isn’t just clothing—it’s a lifestyle.

It’s the choice to rise above excuses, to outwork doubt, and to turn hustle into legacy. We were raised on the grind, shaped by the streets, and driven by the hunger to own our future. From the block to the boardroom, we wear our ambition like armor. This isn’t about chasing money—it’s about choosing discipline, choosing elevation, choosing power. Every stitch is a statement: that success is ours to claim, and style is how we carry it. This is more than a brand. This is a lifestyle. Choose Money.

The Maker

King Kali

King Kali, born in Oakland, California, is a designer, musician, and director who has been shaping his creative legacy since 2010. Rooted in the culture and driven by vision, he blends urban authenticity with elevated artistry. Constantly evolving, King Kali pushes his craft and his brand to greater heights, building a universe where style, sound, and storytelling move as one.

GALLERY